Flyer Marketing Tips

When it comes to flyer marketing, it’s not just about printing and dropping them off—your flyers need to grab attention and get read to make an impact. Whether you’re a takeaway, café, or local business, a well-designed flyer can boost foot traffic, increase orders, and build your brand. Here are five proven tips to design flyers that actually work — and get delivered straight into the hands of your ideal customers. 1. Keep It Simple and Clear Don’t overload your flyer with too much text or clutter. Use bold headlines, clear calls to action, and concise info about what you offer. Your key message should be instantly understandable — even if someone glances at the flyer for just a second. 2. Use Eye-Catching Images and Colors Bright colors and high-quality images help your flyer stand out in a pile of mail or on a noticeboard. Choose colors that match your brand and evoke the right emotions — like appetite-boosting reds for food businesses or calming blues for service providers. 3. Highlight Your Unique Offer What makes your takeaway or shop different? Whether it’s a special discount, free delivery, or a new menu item, make sure this offer is front and center. A strong incentive encourages people to act fast. 4. Make Your Contact Details Easy to Find Don’t bury your phone number, website, or social media handles. Put them in a clear, readable spot — ideally at the bottom or the back of the flyer. Adding a QR code can also help tech-savvy customers quickly access your website or menu. 5. Target Your Delivery Areas Designing a great flyer is only half the battle. To get the best results, your flyers need to reach the right people. At Peter Stuart Print & Deliver, we hand-deliver your flyers to targeted neighborhoods across Blackpool, Lytham, Poulton, and the Fylde — making sure that your message hits the streets that matter. Ready to get your flyers designed and delivered professionally? Contact us today for affordable print and door-to-door delivery services that help your business grow.