Local SEO (Search Engine Optimisation) is a strategy aimed at improving  the online visibility of businesses in local search results. It involves optimising various elements to attract nearby customers.

Local SEO helps your business stand out in local searches, increases online visibility, attracts nearby customers, and boosts foot traffic to your physical location.

Claim and verify your GMB listing, provide accurate business information, upload high-quality images, encourage customer reviews, and regularly update your business details.

Local citations are references to your business name, address, and phone number across various online platforms. They boost your online credibility and improve local search rankings.

While some basic optimisations can be done independently, hiring a professional ensures a comprehensive and effective local SEO strategy tailored to your business.

Customer reviews play a very imprtant role. Positive reviews build trust, influence search rankings, and encourage potential customers to choose your business.

Keywords also play an important role in local SEO. Use relevant local keywords in your website content, GMB profile, and online citations to improve your chances of appearing in local searches.

Local landing pages are dedicated pages on your website targeting specific locations. They are beneficial for businesses with multiple locations as they provide unique information for each area.

Mobile optimization is critical. With an increasing number of users accessing the internet on mobile devices, a mobile-friendly website positively influences local search rankings.

Consistent business information (NAP – Name, Address, Phone) across online platforms builds trust with search engines and helps make sure that customers can easily find and contact your business.