Pay per qualified lead
Local lead sites for UK property compliance providers.
I build and own search-optimised local websites that bring landlords, HMO owners and commercial property managers to you. You pay per qualified lead. No retainer.
- Fire safety
- Electrical
- Gas
- Water hygiene
- Asbestos
- £0
- Set-up fees
- £0
- Monthly retainer
- 1
- Provider per service and area
- Fixed
- Price per lead, agreed up front
Why this works
Demand is legally forced
Landlords and building owners must have fire, gas, electrical and water safety checks, and they search for them.
Most providers rely on referrals or adverts
Local search is where the ready-to-buy enquiries are.
Generic agencies sell effort, not leads
You should pay for enquiries, not for hours.
How it works
- 1
I choose a service and town where there is real search demand.
- 2
I build and own a dedicated local site with a quote form.
- 3
Qualified enquiries (contact details plus a service you offer) are passed to you.
- 4
You pay a fixed price per qualified lead, agreed up front.
Who it's for
- Fire risk assessments
- Fire alarms and emergency lighting
- Electrical safety (EICR, PAT)
- Gas safety
- Legionella and water hygiene
- Asbestos surveys
- EPC and HMO licensing support
Established UK providers only. One provider per area.
How this compares
| Pay-per-lead local site | Google Ads | Agency retainer | |
|---|---|---|---|
| You pay for | Qualified enquiries | Clicks, whether or not they enquire | Monthly hours and reports |
| Set-up cost | None | Account set-up and landing pages | Often a set-up fee |
| Ongoing commitment | Only the leads you receive | Ad budget every month | Monthly fee, often a minimum term |
| Who carries the ranking risk | Me | You | You |
| Who owns the site | Me | You or the agency | Usually you |
| Speed | Slower. New sites take time to rank | Fast while the budget runs | Slow |
General comparison of typical arrangements. Individual agencies and ad accounts vary.
Got a service and an area in mind?
Tell me what you do and where you cover. I'll tell you plainly whether a site could work for you.
What you get, and what you don't pay for
You get
- Leads from a site I own and maintain
- A clear definition of a qualified lead
- A simple tracking sheet of every lead passed to you
- No long contract
You don't pay for
- Retainers
- Set-up fees
- Ad spend
- Leads that are missing contact details
What a qualified lead looks like
Every lead passed to you has real contact details and asks for a service you offer, in the area you cover. You see exactly what I see, and you only pay for the ones that meet that bar.
- Contact details present
- A service you actually provide
- A property in your area
Example enquiry
Qualified- Service
- Fire risk assessment
- Property
- 6-bed HMO, three storeys
- Name
- Jane Example
- Phone
- 07xxx xxx xxx
- jane@example.com
- Status
- Passed to provider
Guides for providers
Pay per lead vs Google Ads for fire, gas and electrical safety firms
How pay-per-lead and Google Ads differ for compliance businesses: what you pay for, who carries the risk, how fast each works and when each makes sense.
Read guide Published 31 October 2026Lead generation · 5 min readWhat is a qualified lead? A plain-English definition for service businesses
What a qualified lead is, how it differs from an enquiry or a sale, and why you should agree the definition in writing before buying leads.
Read guide Published 31 October 2026Lead generation · 5 min readExclusive vs shared leads: what you are really buying
The difference between exclusive and shared leads for local service businesses, how it affects price and win rate, and how to check what a supplier means.
Read guide Published 31 October 2026Questions
How do you decide what counts as a qualified lead?
We agree it in writing before we start. As a baseline, a qualified lead has real contact details and asks for a service you offer, in the area you cover.
Do you own the websites?
Yes. I build, own and maintain every site. You don't pay to build or run them.
What if I already have a website?
That's fine. My sites sit alongside yours and send you extra enquiries. Nothing changes on your side.
How quickly will I see leads?
New sites take time to rank. I'll tell you honestly where a site stands before you commit.
Can I have exclusivity in my area?
Yes. I work with one provider per service and area, so the leads aren't shared with competitors.
Talk to me about leads in your area
Tell me what you do and where you cover. I'll say plainly whether I have, or can build, a site that suits you. No obligation.
- No set-up fees or retainer
- One provider per service and area
- I reply personally