Guides for property compliance providers
Plain, practical notes on winning landlord and commercial property work, buying leads sensibly and following up well.
Pay per lead vs Google Ads for fire, gas and electrical safety firms
How pay-per-lead and Google Ads differ for compliance businesses: what you pay for, who carries the risk, how fast each works and when each makes sense.
Read guide Published 31 October 2026Lead generation · 5 min readWhat is a qualified lead? A plain-English definition for service businesses
What a qualified lead is, how it differs from an enquiry or a sale, and why you should agree the definition in writing before buying leads.
Read guide Published 31 October 2026Lead generation · 5 min readExclusive vs shared leads: what you are really buying
The difference between exclusive and shared leads for local service businesses, how it affects price and win rate, and how to check what a supplier means.
Read guide Published 31 October 2026Marketing · 7 min readHow to get more fire risk assessment customers
Practical ways fire risk assessors win more local work: Google Business Profile, local pages, letting agents, HMO landlords, referrals and leads.
Read guide Published 31 October 2026Marketing · 6 min readHow to get more EICR work from landlords and letting agents
How electricians win more EICR and electrical testing work from landlords and letting agents: the five-year cycle, referrals, follow-on work and lead channels.
Read guide Published 31 October 2026Marketing · 6 min readHow to win HMO landlord customers as a compliance provider
HMO landlords need fire, gas, electrical and other compliance checks on a deadline. How providers can reach them, earn trust and win repeat work.
Read guide Published 31 October 2026Lead generation · 6 min read10 questions to ask before you buy leads for your service business
Questions to put to any lead supplier before you pay: how a lead is defined, whether it is exclusive, where it comes from and what happens if it is poor.
Read guide Published 31 October 2026Lead generation · 6 min readHow local lead generation websites work, and what can go wrong
How a local lead generation website is built, ranked and monetised, why the owner keeps the site, and what providers should know before working with one.
Read guide Published 31 October 2026Lead generation · 5 min readHow to track lead quality with a simple spreadsheet
A simple spreadsheet for service businesses to track where enquiries come from and what happens next, so you know which lead sources are worth paying for.
Read guide Published 31 October 2026Landlord compliance · 7 min readWhat landlords need checked: a guide for compliance providers
The main safety and compliance checks landlords deal with, how often they recur and which provider does each. Useful for spotting cross-sell.
Read guide Published 31 October 2026Sales · 5 min readHow to follow up an enquiry quickly and win more jobs
A simple routine for answering enquiries: who to contact first, what to say, what to ask and how many times to try before moving on.
Read guide Published 31 October 2026Got a service and an area in mind?
Tell me what you do and where you cover. I'll tell you plainly whether a site could work for you.