audit checklist

Quick Local SEO Audit Checklist

You might be wondering why local SEO is so important. In this age of online shopping dominance having a presence, especially within your local community is crucial for survival.

It’s like having an ingredient that makes your business shine amidst competition. So if you aim to be the player in your area investing in SEO is a no-brainer.

The Benefits.

Local SEO isn’t some term; it offers a goldmine of advantages for your business. Imagine this, hyper-local shopping is all the rage now, and with local SEO strategies, you can tap into that trend. It’s like having a route to reach your target customers and significantly increase the chances of turning clicks into sales.

So what exactly is a local SEO audit, about? It’s, like peeling the layers of an onion to uncover the insights that can take your online presence to new heights. We’re talking about Analysing your website Optimising Google My Business, managing citations handling reviews implementing on-page SEO, and more – all the essential elements to make your business stand out.

Source: Local Citation: Definition & Explanation – Seobility Wiki License: CC BY-SA 4.0

Website Analysis.

Consider it as the cornerstone of your SEO strategy. We’re not just scratching the surface here; it’s about delving into your website’s performance, structure, and content. Our goal is to discover gems that can significantly boost your visibility. Speed optimisation, mobile friendliness, and user experience these factors play a role in enhancing the effectiveness of your website.

Google My Business; your storefront. It’s not about claiming it; it’s about Optimising it to the extent. Think of this as making an impression in the online world. Claim ownership of your business listing by incorporating keywords strategically upload high-quality images that represent your brand well and encourage customers to leave positive reviews.

Local citations are often. Play a role in local SEO success. These are mentions or references to your business found across platforms, on the web. Consistency is key to local citations; quality surpasses quantity, prioritise platforms that exude trustworthiness.
It’s, like giving search engines a vote of confidence letting them know that your business is legitimate.

Online reviews are the backbone of your reputation. They can. Attract customers like bees to honey. Drive them away. Keep a watch on platforms such as Yelp and Google Reviews. Actually, 8 in 10 people use their mobiles to look up product reviews whilst in the store So, sure you respond promptly maintain professionalism, and turn feedback into an opportunity to shine. Happy customers are your marketing tool. Encourage them to leave positive reviews.

On-page SEO is the ingredient for search engine success. It’s not about keywords; it’s about the package. Examine your website’s structure, tags, and content carefully. Create captivating titles incorporate keywords naturally and make your website appealing to both users and search engines.

Mobile optimisation is essential in this era.  With everyone glued to their smartphones, your website needs to be a mobile haven. Speed matters; images should be optimised for loading times. According to this case study report that took a peek at over 4 billion web visits, the average load time on desktop clocks in at a cool 2.5 seconds. Not too shabby, right? The design should adapt seamlessly across devices. Think of it as providing your users with a journey on the highway.

Let’s dig into the details

Conducting an SEO Audit.

Keyword research will be our companion, in this endeavor, understanding what your customers are searching for while keeping an eye on your competitors.

Which keywords are they focusing on? What approach are they taking? It’s, like being a detective gathering information to stay ahead in the game of search.

Analysing your competitors gives you a glimpse into their SEO strategies. Take a look. See what tactics are effective and which ones aren’t. Keywords, listings, social media, everything. Don’t just copy; let yourself be inspired and find ways to shine.

Conducting an SEO audit is crucial. You want your website to be search engine friendly so make sure it provides an experience for crawlers. Check site architecture, page load speed, and mobile-friendliness, it’s like giving your website a check-up.

Understanding the ranking factors is the key to getting your business on top. It involves a combination of citations, online reviews, on-page SEO techniques, and more. It’s similar, to preparing a nice coffee, the right blend makes it irresistibly delicious.

Unveiling who is linking to your website through analysis is a moment. Are they sources? Are they boosting your credibility in terms of SEO? This step feels like discovering treasures in the depths of the internet.

Performing a content audit can feel like channeling Sherlock Holmes’s investigative skills.

Delve into the quality and relevance of your content. Does it resonate with your target audience? Have you strategically placed keywords? This is the stage where you refine and strengthen your content to make it truly impactful.

Optimising your website, for search terms requires finesse. It’s not randomly inserting keywords; it’s about grasping their underlying intent.

Source: Long Tail (Keywords) explained – Seobility Wiki License: CC BY-SA 4.0

Keyword mapping becomes your game plan allowing you to strategically position those keywords to connect with the audience.. Let quality content be your shield. Craft captivating articles that proudly proclaim, “I’m the expert in this community!”

Google My Business optimisation acts as your charm. Fill out every detail meticulously optimise it with keywords and ensure its freshness. It’s not a one-time setup; a dance with your digital presence.

Building citations is akin to leaving breadcrumbs across the internet landscape. Consistency holds the key, to ensure uniformity in NAP (name, address phone number). Be that superstar talked about on Yelp, Yellow Pages, and every reputable corner of the web.

Managing reviews serves as your reputation guardian. Stay on top of what people are expressing about you or your business.

Respond to reviews, both negative ones. Transform experiences, into outcomes whenever possible. Encourage customers to become ambassadors for you in the realm. It’s possible to create a dedicated URL to give to your customers where they can leave a direct review

On-page SEO is, like giving your website a makeover. It’s all about making your site attractive to both users and search engines. You need to optimise for search intent create captivating title tags and incorporate links, it’s the recipe for climbing up the ranks in search engine results.

Improving mobile user experience is a move in today’s world. Make sure your website loads quickly and looks good on devices. Includes mobile-friendly features. Think of it as creating a VIP lounge for users on your site.


Optimising SEO isn’t as complicated as rocket science; it’s like an art form that helps you stand out from the local competition. At Peter Stuart Local SEO we’re experts, in this field. We don’t just focus on rankings; we strive to dominate the search results. Whether you have a business or large enterprise our team of SEO specialists will create strategies tailored to your specific business goals. 

Quick Local SEO Audit Checklist
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