How to use Keywords in Content Writing

Sharing is caring!

Using keywords throughout your content is an integral part of search engine optimization (SEO). You can help search engines understand what your page is about, which will result in a better ranking for your page in the search results.

To use keywords in content writing, you should:

  • Ensure the keywords that you select are relevant to the intent of the article.

  • Use the keywords throughout your article, including in the title, body, and tags.

  • Make sure the keyword density is correct – not too high or too low.

  • Use other keywords and related terms to help improve your ranking.

  • Monitor your results and adjust accordingly.



  1. What are keywords?

  2. Finding the right keywords.

  3. How do you use keywords in your content?

  4. Tools to help you with keyword research.

  5. Using keywords in your content tips.

  6. Conclusion.

What are Keywords?

Keywords are the words and phrases that people use when they are searching for information on the internet. Businesses use keywords to help them target their advertising and to understand what people are interested in.

how to use keywords in content writing

The two main types of keywords are short-tail and long-tail. The short-tail keywords are general words and phrases that people use when they are looking for something specific. Long-tail keywords are more specific and are made up of several words.

Businesses can use both types of keywords to help them target their advertising. They can also use them to create content that is relevant to their target audience.


Choosing The Right Keywords For Your Content?

When you’re trying to figure out how to find the right keywords for your content, the first thing you need to do is to think about what your audience is looking for.

  • What are they interested in?

  • What are their pain points?

  • What are they struggling with?

Once you have a good idea of what your audience wants, you can start doing some research to find keywords that will help you reach them. You can use a variety of tools to help you find low competition keywords.

Tools To Help You With Keyword Research.

There are a number of different tools you can use to help with your keyword research. The Google AdWords Keyword Planner is consistently ranked as one of the most popular tools. This tool allows you to find keywords related to your business, and see how often they are searched for online. You can also get information about how competitive the keyword is, and what other related keywords you might want to consider. Some other top keyword research tools include:


Ahrefs is a website that offers backlink analysis, keyword research, and competitor analysis tools. The company was founded in 2011 by Dmitry Gerasimenko and Timur Salikhov and is headquartered in Singapore. The Ahrefs site offers a variety of tools to help users analyze their website, including:

  • Backlink Checker

  • Domain Comparison

  • Keyword Explorer

  • Rank Tracker

  • Site Audit


how to use keywords in content writiing with semrushSEMrush is a search engine optimization and marketing tool that offers users a wide variety of functions for improving their website’s search ranking. This software offers users the ability to research keywords, track their website’s ranking progress, and even spy on their competition’s SEO tactics. SEMrush has quickly become an industry leader for website owners and online marketers.

Another popular tool is the Google Search Console. This tool allows you to see how your website is performing in search engine results pages and provides you with information about your website’s search traffic, impressions, and clicks.

Answer the Public

Answer the Public is a free online tool that helps content creators and marketers generate ideas for blog posts, social media posts, and other content. All you have to do is type in a keyword or topic, and Answer the Public will give you a list of questions that people are asking about that topic.

The questions provided by Answer the Public can be used as the basis for blog posts, social media posts, and even marketing campaigns. They provide a great starting point for content creators who are struggling to come up with ideas.

Keywords Everywhere

Keywords Everywhere is a free Chrome and Firefox extension that shows you how often a keyword is being searched on Google and YouTube. It also provides other useful information, such as the average monthly search volume and the competition level.

This extension is an essential tool for content marketers because it allows them to see what keywords their target audience is interested in. Armed with this information, content marketers can create content that is more likely to go viral.

Longtail Pro

Longtail Pro is a powerful keyword research tool that can help you uncover profitable longtail keywords to target with your content. It’s a desktop application that you can download and use offline, and it’s one of the most user-friendly keyword research tools around.

Longtail Pro allows you to find keywords that have low competition and high search volume. This makes it the perfect tool for content marketers who are looking to target high-traffic keywords. You can also use Longtail Pro to spy on your competitors and see which keywords they are targeting.


Spyfu is a website that allows you to see what keywords your competitors are targeting in their paid search campaigns. You can also see how much they are spending on those keywords and what the ad copy is. This can be really helpful in developing your own paid search campaigns.

You can also use Spyfu to research your own domain. This can give you an idea of what keywords you are currently ranking for and how much traffic you are getting from each one

How Do You Use Keywords in Your Content?

The use of keywords is an important part of content marketing. When used correctly, they can help your content rank higher in search engine results pages (SERPs), and attract more visitors to your website.

The first step is to identify the keywords that are relevant to your business. You can do this by performing keyword research. Once you have identified the right keywords, you need to include them in your content in a way that sounds natural and doesn’t seem forced.

  • Write with keywords in mind.

Now, let’s take a look at how to use keywords to improve your writing.

When you sit down to write, start by thinking about the topic you want to discuss and which keywords you want to target. Then, try to work those keywords into your piece naturally. Don’t over-use them, but don’t be afraid to use them a few times throughout your article.

how to use keywords in content writing

To get started, let’s take a look at an example:

Let’s say you’re writing about the importance of staying hydrated. Some possible keywords you might want to target could be “hydration,” “water,” and “drinking water.” Once you’ve come up with a few keywords, try to work them into your article in a way that makes sense. Here are a few ways you can do that:

  1. Start your article with a definition of hydration or drinking water.

  2. Use examples of how staying hydrated can help improve your health.

  3. Discuss the benefits of drinking water instead of other beverages.

  4. Share tips for drinking more water throughout the day.

  5. Include a list of delicious and healthy water recipes.

  6. Remind your readers to drink water before, during, and after exercise.

  7. Share interesting facts about water or hydration.

  • Write long-form content

One of the best ways to create content that is likely to go viral is to write in-depth, long-form articles. These kinds of articles provide readers with a lot of value and are perfect for sharing on social media. In fact, a recent study found that long-form content gets shared more often than shorter pieces.

When you’re writing an article, make sure it’s packed with valuable information. Take the time to do your research and include interesting facts and stories. And don’t be afraid to go into detail. Readers will appreciate the extra effort you put into

When you’re using keywords, make sure that you focus on the ones that have the highest search volume. This will help you to attract more traffic to your website. If the website is brand new, you will want to target lower competition terms that will have lower search volume giving you a higher chance of ranking.

  • Short-tail keywords vs long-tail keywords

There are two main types of keywords that you will want to target for your website: short-tail and long-tail. Short-tail keywords are general terms that people might use to find your website. They are high in traffic, but low in conversion rates. Long-tail keywords, on the other hand, are more specific and targeted. They have a lower traffic volume, but they have a much higher conversion rate because people who use them are already interested in what you have to offer.

Choosing the right type of keywords to target is essential for a successful SEO strategy. You will want to:

  • Include Keywords in the URL

One of the simplest things you can do to help your content rank higher in search engine results pages (SERPs) is to include keywords in your URLs. Not only does this help people who are looking for information on a specific topic find your content, but it also tells Google and other search engines that your page is relevant to that keyword.

Including keywords in your URL is easy – just make sure that the keyword appears in the page name, and in the file name. For example, if you’re writing a blog post about “SEO tips”.Tips For Using Keywords in Your Content

When you’re writing your content, it’s important to use keywords to help improve your ranking on search engines. However, you don’t want to use them so much that your content becomes difficult to read or sounds forced. Here are a few tips for using keywords in your content without overdoing it:

  1. Use keywords throughout your content, including in the title, in the body, and in the keywords section of your website.

  2. Research which keywords are most relevant to your business and use those keywords in your content.

  3. Use keyword density analyzers to make sure you’re not using too many keywords or not using them enough.

  4. Be sure to use variations of your keywords, as well as synonyms, to help improve your SEO.

  5. Monitor your website’s keyword rankings and track the results to see whether your content is effective in attracting traffic from search engines.


Keywords are an important part of content writing. They help you target your audience and rank higher in search engines. This article outlined a few tips for using keywords in your content.

Follow these tips, and you will be on your way to writing effective content that ranks higher in search engines.


More SEO Content

Writing in the First Person Tips

Copywriting Tips for Beginners

Copywriting Tips For Social Media

Best Content Writing Tools For SEO

Website Copywriting Tips for SEO

Copywriting Courses with Certificate

Free Website Content for SEO



Monthly SEO Services

SEO Content Writing

Citation Building Services